Fashion

Guess Jeans — New Mexico Campaign

Role: Co-Creative Direction (S&M — Stanford Mazzucco Creative)

The New Mexico campaign and accompanying lookbook extended the co-creative direction structure of S&M, Stanford Mazzucco Creative into desert landscape and adobe architecture.

Credits

Co-Creative Direction & Art Direction
Daniel Stanford, as co-founder of S&M — Stanford Mazzucco Creative (with Raphael Mazzucco)
Client
Guess, Inc., Beverly Hills
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Images reproduced from the Guess, Inc. New Mexico campaign and lookbook. Reproduced here as portfolio documentation of Daniel Stanford's art direction work as co-founder of S&M — Stanford Mazzucco Creative. No commercial rights claimed.