Fashion
Guess Jeans — Set Me Free Campaign
Role: Co-Creative Direction (S&M — Stanford Mazzucco Creative)
London International Advertising Awards, Print Photography Winner, 2002
Scope of work included art direction, photography direction, retouching, drum-scan supervision, image book production, and print management across the campaign.
Credits
- Co-Creative Direction & Art Direction
- Daniel Stanford, as co-founder of S&M — Stanford Mazzucco Creative (with Raphael Mazzucco)
- Photography
- Raphael Mazzucco
- Agency
- Paul Marciano Advertising
- Client
- Guess, Inc., Beverly Hills
- Recognition
- London International Advertising Awards (LIAA), Print Photography Winner, 2002
Images reproduced from the Guess, Inc. Winter 2001 campaign. Photography by Raphael Mazzucco. Reproduced here as portfolio documentation of Daniel Stanford's art direction work as co-founder of S&M — Stanford Mazzucco Creative. No commercial rights claimed.