Fashion
La Maison Simons — TWIK Rio Brazil
Role: Art Director — La Maison Simons (in-house)
Shot on location in Rio de Janeiro for La Maison Simons — Canadian fashion retailer — the TWIK campaign required translating a youthful, contemporary brand sensibility into images that could hold against international fashion references.
The Rio location was chosen for its combination of architectural texture and natural light. The campaign worked with both, using the city as context rather than backdrop.
